Brand Team Lead - Phoenix, AZ Market
Phoenix, AZ
Part Time
Entry Level
Compensation: $35/hour | Part-Time (Approximately 29 hours/week)
ABOUT THE ROLE
We're looking for a dynamic, results-driven Team Lead to manage our Phoenix market for Gorilla Energy. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence in the Phoenix metropolitan area.ABOUT GORILLA ENERGY
Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.KEY RESPONSIBILITIES
Market Strategy Development & Execution
- Create comprehensive market schedules and manage implementation of all marketing initiatives
- Develop and execute both short-term and long-term market strategies across the Phoenix metro area
- Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, music venues, and fitness centers
- Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, and music scene professionals
- Target key Phoenix neighborhoods including Tempe, Scottsdale, Downtown Phoenix, Mesa, and Chandler
- Identify and capitalize on event opportunities including Arizona State University events, desert sports activities, local festivals, and Phoenix's growing music scene
- Educate potential customers about what makes Gorilla Energy different from competitors
Team Management
- Source, interview, and onboard Brand Ambassadors (BAs)
- Ensure all team members complete required background check
- Manage a team of W2 Brand Ambassadors
- Train team members on Gorilla Energy product knowledge
- Schedule and manage team activities effectively across Phoenix's diverse communities
Inventory & Equipment Management
- Manage and organize storage unit for product and promotional materials
- Monitor inventory levels and coordinate restock of product and promotional items
- Maintain equipment in good working order in Phoenix's desert climate
- Ensure proper storage and handling of all company assets
Reporting & Communication
- Maintain detailed documentation of all market activities
- Create comprehensive recaps after events
- Report on market performance and provide strategic recommendations
- Communicate effectively with company leadership and your BA team
QUALIFICATIONS
- 2+ years of experience in marketing, event management, or team leadership
- Strong understanding of the Phoenix metropolitan market
- Excellent networking and relationship-building skills
- Proven ability to develop and execute marketing strategies
- Experience managing teams in a fast-paced environment
- Valid driver's license with clean driving record
- Knowledge of energy drink market and consumer trends
- Ability to work effectively in Phoenix's climate (especially during summer months)
PREFERRED EXPERIENCE
- Existing relationships within the Phoenix fitness, construction, skating, or music communities
- Experience with guerrilla marketing campaigns
- Background in fitness, sports, trades, skating culture, music/events, or related industries
- Knowledge of ASU campus and surrounding areas
- Event planning and coordination experience
- Beverage or CPG marketing experience
- Familiarity with Phoenix's unique neighborhoods and demographic distribution
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