ABOUT THE ROLE

KEY RESPONSIBILITIES

• Create comprehensive market schedules and manage implementation of all marketing initiatives
• Develop and execute both short-term and long-term market strategies across the Sacramento metro area
• Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, skate parks, outdoor recreation areas, farmers markets, and fitness centers
• Build and maintain relationships with local fitness influencers, businesses, blue-collar workers, skaters, outdoor enthusiasts, and Farm-to-Fork professionals
• Target key Sacramento neighborhoods including Midtown, Downtown, East Sacramento, Natomas, Folsom, and Roseville
• Identify and capitalize on event opportunities including Sacramento State University events, community college campuses, Chico State events, American River activities, local festivals, and Sacramento's vibrant farm-to-fork scene
• Educate potential customers about what makes Gorilla Energy different from competitors

• Source, interview, and onboard Brand Ambassadors (BAs)
• Ensure all team members complete required background check
• Manage a team of W2 Brand Ambassadors
• Train team members on Gorilla Energy product knowledge
• Schedule and manage team activities effectively across Sacramento's diverse communities

• Manage and organize storage unit for product and promotional materials
• Monitor and help maintain inventory levels at local storage unit
• Coordinate restock of product and promotional items
• Maintain equipment in good working order in Sacramento's varying climate conditions
• Ensure proper storage and handling of all company assets

• Maintain detailed documentation of all market activities
• Create and maintain an active schedule of events
• Create comprehensive recaps after events
• Report on market performance and provide strategic recommendations
• Communicate effectively with company leadership and your BA team

QUALIFICATIONS

• 2+ years of experience in marketing, event management, or team leadership
• Strong understanding of the Sacramento metropolitan market
• Excellent networking and relationship-building skills
• Proven ability to develop and execute marketing strategies
• Experience managing teams in a fast-paced environment
• Valid driver's license with clean driving record
• Knowledge of energy drink market and consumer trends
• Ability to work effectively in Sacramento's seasonal climate (especially during summer heat)

PREFERRED EXPERIENCE

• Existing relationships within the Sacramento fitness, construction, outdoor recreation, or farm-to-fork communities
• Experience with guerrilla marketing campaigns
• Background in fitness, sports, trades, skating culture, outdoor activities, or related industries
• Knowledge of Sacramento State University, Los Rios Community Colleges, Sierra College, and Chico State campuses and surrounding areas
• Event planning and coordination experience
• Beverage or CPG marketing experience
• Familiarity with Sacramento's unique neighborhoods and demographic distribution
• Experience with the Capital region's event scene including farm-to-fork festivals, outdoor concerts, and state fair